Complete brand identity for health-tech startup
Pulse is a cutting-edge health-tech startup focused on making personalized healthcare accessible to everyone. They approached us to create a complete brand identity that would convey trust, innovation, and vitality while standing out in a crowded market.
The health-tech industry is saturated with brands that use predictable color schemes (blues and greens) and medical imagery. Pulse wanted to break free from these conventions while maintaining credibility and approachability.
We developed a dynamic logo system featuring an abstract heartbeat pattern that adapts to different contexts. The vibrant color palette of coral pink and electric purple creates energy and optimism, differentiating Pulse from traditional healthcare brands.
The brand guidelines include a flexible typography system, custom iconography, and motion design principles that bring the brand to life across digital touchpoints.
The rebrand helped Pulse secure Series A funding and increased user sign-ups by 340% in the first quarter. The identity system has been successfully applied across web, mobile, and marketing materials.